When most people finish recording their album they are more than anxious to let the world know about their new releases. However, there are challenges in doing this and it’s never as easy as it seems, as an artist or an independent band, you need to think of how to distribute and market the end product besides focusing all your energy on the recording process.. You need to think about how you will get people to buy your CD or all the hard work will go to waste. Nevertheless, you can seek for inexpensive ways to launch your CD and give it the publicity which will sell it.
One of these strategies is a release party, a great way to introduce your song to existing fans, relatives, the media and prospective fans. To begin, you should ensure that you have copies of your CD and make a list of phone numbers and email addresses of your current fans and friends. Now you can proceed to pick a date for the event and secure a suitable venue for the party. You can also send copies of the CD to song critics, reviewers, celebrities and radio personalities before you send it to the music store for advertising.
Come up with an invitation list and start with your family and friends, then your existing fans and you can also reach out to your extended fan base through your website, social networks and local campuses. Ensure that you have sent an invitation to at least one reviewer, as this will be a boost to your image and CD sales. For promotion, you will need posters in local shops and restaurants. Lastly, upload your song on music download websites to advertise your event.